How intelligent supply chains can help improve CPG resilience
It has been anything but easy to keep operations running across sectors during the COVID-19 pandemic. Inconsistencies in
How conversational commerce is revolutionizing e-commerce
The proliferation of voice assistants and other NLP technologies has paved the way for conversational commerce. Voice sh
Tips to alleviate common third-party seller challenges on marketplaces
Both buyers and sellers are responsible for any online marketplace platform’s growth. Listing on marketplaces incr
Best digital tactics for improving customer retention in 2021
Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retenti
[VIDEO] 7 e-commerce trends shaping digital strategies post COVID-19
E-commerce is showing no signs of slowing down. This pandemic-driven boost has fueled some rapidly evolving customer beh
Digital shelf analytics powered by public online data: how it works
In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in
Four ways to measure brand awareness
Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your
Analyzing your competitors’ route-to-market strategy
Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation f
Sustainable packaging innovations to watch out for in 2021
As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and sustainable
Why brands are increasingly shifting to sustainable packaging
Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets b
