Five major trends shaping the future of the CPG industry
Seismic shifts in buying behavior have put enormous strain on the CPG trends, and in turn, the industry as a whole. Lock
The potential impact of homebody economy on e-commerce in 2021
Consumer behaviors have irrevocably changed. Last year, while businesses initially grappled using exigency plans, soon i
Top 5 Takeaways from 2020 Cyber Week
Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has se
The growth of green consumerism: Shaping sustainable futures
Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable cons
Online consumer electronics buying behavior: Pre & post-pandemic
Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice,
Retail technologies advancing the store of the future
The pandemic has emerged as a defining factor in rewriting the rules of retail. Instead of waiting and watching for a ne
Impact of COVID-19 on the Indian festive season
There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is hea
Connecting more meaningfully with consumers in the next normal
COVID-19 has significantly disrupted economies and health systems around the world. Meanwhile, stay-at-home activities h
Five consumer habits expected to stick post COVID-19
COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had t
How to serve, delight, and entertain online shoppers this holiday season and beyond
Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in desi
