Using market insights to shape your product content
Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of con
Drive B2B e-commerce success with insight-based product content
Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the
5 Emerging technology trends in e-commerce
Technology is the backbone of e-commerce. Not only does it help connect sellers and customer on mobile and web platforms
Five tips for writing better product descriptions
Online shopping is on an upswing. But the comfort of shopping on the go comes at the cost of the ability to ‘touch-and
How to improve e-commerce performance without reducing prices
The e-commerce industry is predicted to rake in 4.5 trillion USD in revenue by 2021. The industry is expanding and evol
Amazon A+ content: Best practices
Unsure about what goes into creating A+ content for Amazon? Here’s a sneak-peek at the best practices to keep in mind
5 Tips for selling successfully on Amazon
When talking e-commerce strategy, one simply cannot rule out Amazon. According to a recent study, Amazon controls nearly
Social media analysis of Amazon’s Great Indian Sale 2017 [Infographic]
We analyzed the social signals of Amazon’s Great Indian Sale to understand its social media reach, the customer sentim
E-commerce returns – What makes it a crippling experience for e-commerce industry?
Amidst the upswing in the e-commerce industry, there lies a little known secret. One in three online purchases, result i
