Winning the medical device market: How to build a successful GTM strategy
Executing a strong go-to-market strategy that reduces cost and risk are critical for a company eager to achieve a succes
Recent trends shaping the medical device industry in 2023
The recent pandemic caused unprecedented challenges caused for medical device providers. To address these they implement
Consumer healthcare trends in 2023
The world of healthcare is a much different place now than it was five years ago. Speed tracking that process of evoluti
Pharma industry trends and outlook for 2023
In recent years, the pharma industry has experienced rapid expansion, and it is expected to surpass USD 1.5 trillion by
Applications of big data and predictive analytics in the global healthcare industry
Big data has been driving monumental advancements across industries optimizing business operations and expediting supply
Precision medicine: Industry trends and challenges every pharma company should know
Precision medicine is an innovative treatment method that tailors healthcare for patients based on genetics, lifestyle,
The evolution of precision medicine and how pharma firms are keeping pace
The definition of effective patient care is steadily veering towards personalized medicine based on biology and genetics
Market access in the pharma industry: do’s and don’ts
Market access is one of the biggest challenges that face the pharmaceutical industry. In order to get pharmaceutical pro
Key trends in the generic drug market
As patents on branded drugs expire, the global market for generic drugs is growing rapidly. The growth is facilitated by
Concept testing medical devices: Key questions it must answer
The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits.
