If there’s one industry that thrived during the COVID-19 pandemic, it’s digital gaming. With millions of people bound to their homes, many turned to digital games to keep themselves entertained and engage with their friends and families v...
With rising concerns surrounding climate change, EV (Electric Vehicle) mobility has presented itself as an environmentally viable alternative to ICE-driven (Internal Combustion Engine) vehicle formats. Amid the growing popularity of electric ...
While the global pandemic outbreak saw the financial sector facing a huge setback and an unprecedented global recession, the banking industry’s collective response has been notable- setting the course for several new retail banking trends t...
2020 has opened up as many new possibilities for the pharmaceutical industry, as it has introduced in the form of obstacles. The COVID-19 pandemic has put a spotlight on the pharma industry, becoming a disruption that has upturned many conven...
If 2020 has taught us anything, it’s that technology and innovation are critical for business. For most organizations, the COVID-19 pandemic exposed the gaps in their digital capabilities. They were confronted with new challenges in custome...
Covid-19 has made online experiences the see-all, imagine-all, know-all for an array of consumer products under the sun. Product videos that used to be nice-to-haves have suddenly become deal-breakers. Fast and intuitive experiences packed wi...
The pandemic has led to increased anxiety for many people across the globe. Social, political, and economic instability, combined with a prolonged period of physical distancing, have fueled a behavioral health crisis. According to a recent su...
Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has seen some noteworthy shifts, some of them prompting vital takeaways especially from the Cyber Week. These range from some co...
Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable consumption habits, evaluating their purchase choices and preferring brands that are more eco-friendly. The 12th goal u...
Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to life and creates meaningful interactions – was hailed as the next big thing for B2B brands. However, by early 2020, ph...