The words consumer, customer, and shopper, are often used interchangeably in lay conversation, but each word has a different meaning in the business language and points to a radically distinct segment of the population. If you’re struggling...
Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their needs, values, preferences, and behavior is paramount. So it’s no surprise that some of the world’s most succ...
Competitive intelligence is at the heart of every successful business strategy. However, the pace at which technology is disrupting industries makes it an indispensable yardstick in anticipating new competitive drivers. Here’s where a robus...
In an industry as complex and cost-ridden as healthcare, disruption is imminent. In its present state, the healthcare industry loses billions of dollars to data breaches, counterfeit drugs, insurance fraud, and prolonged clinical trials. Bloc...
The technological advancements of blockchain in healthcare are taking the industry by a storm. Data fragmentation, rising drug discovery costs, lack of transaction traceability, and patient data security issues have kept pharmaceuticals and h...
Globally, enterprises are gearing towards advancing their digital transformation with IoT-enabled solutions. By leveraging smart devices, automation, and cloud networks, IoT offers unlimited opportunities to increase productivity with gr...
The global Human Capital Management (HCM) software market is evolving at a rapid pace. As HR functions continue to change, organizations are confronting HCM providers with new challenges – from updating legacy HCM and payroll solutions ...
As online grocery shopping picks up pace, the race to capture a larger wallet share of the digital customer is getting increasingly competitive. Meeting the needs and expectations of this evolved customer is key to succeeding online. But, whe...
The impending IoT boom has kickstarted innovation across various industries. It is estimated that there will be more than 21 billion IoT devices by 2025. These will be used in every industry – from consumer electronics to healthcare. The se...
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conducted a survey to understand how consumers in the US shop for FMCG products online to find out how brands and retailers can ...