Consumer vs. Customer vs. Shopper: When to use what
The words consumer, customer, and shopper, are often used interchangeably in lay conversation, but each word has a diffe
7 Consumer research studies every brand marketer should undertake
Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their
The benefits of including tech watch to your competitive intelligence strategy
Competitive intelligence is at the heart of every successful business strategy. However, the pace at which technology is
Top innovators of blockchain healthcare solutions
In an industry as complex and cost-ridden as healthcare, disruption is imminent. In its present state, the healthcare in
How blockchain is transforming the future of data-centric healthcare
The technological advancements of blockchain in healthcare are taking the industry by a storm. Data fragmentation, risin
Leading IoT managed service providers and how they measure up
Globally, enterprises are gearing towards advancing their digital transformation with IoT-enabled solutions. By leveragi
Five major technology trends in the HCM solutions market
The global Human Capital Management (HCM) software market is evolving at a rapid pace. As HR functions continue to chang
Top hurdles in the online grocery shopper’s journey
As online grocery shopping picks up pace, the race to capture a larger wallet share of the digital customer is getting i
What makes SoC interesting in IoT innovation?
The impending IoT boom has kickstarted innovation across various industries. It is estimated that there will be more tha
Online FMCG shopping: Top factors that influence purchase decisions
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conduc
