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In the dynamic landscape of digital commerce, technology continues to reshape the way businesses operate and consumers s
Content localization: The key to winning global e-commerce markets
In an era defined by interconnectedness, the landscape of e-commerce has transcended borders, offering boundless opportu
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In the ever-evolving e-commerce space, product videos have emerged as indispensable tools for driving customer engagemen
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2023 presented many challenges for CPG brands; mainly inflation, supply chain issues, and dynamic consumer behavior. Dur
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CPG industry trends 2024: What to expect and how to stay prepared
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few
Automotive excellence through brand performance assessment
In the highly competitive automotive sector, brand performance measurement stands as a pivotal indicator of an automaker