The top AI applications driving innovation and change
What is AI and its introduction? Artificial intelligence (AI), refers to the creation of intelligent machines that can p
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real users. The part
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the
Assessing insurtech startups: How technology assessment can help investors and insurers
The insurance industry has been witnessing massive changes on the back of powerful digitalization for the past few years
ChatGPT-4: A near to perfect AI-powered digital assistant
The journey of OpenAI’s GPT (Generative Pre-trained Transformer) started with the launch of GPT-1, a generative langua
Navigating the insurance market: The benefits of competitive intelligence
Over the years, technology has disrupted many industries, including property and casualty (P&C), health or life insu
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector i
Sustainable IT: reducing carbon footprints and preserving resources
Studies show that carbon emissions generated by the internet, devices, and systems that support it account for 3.7%
The rise of digital humans: Exploring the future of virtual reality
Advancement in artificial intelligence (AI) technology has created multiple opportunities for business houses to incorpo
The future is here: Why hydrogen fuel cell vehicles are the next big thing
India has an ambitious target toward an aspirational climate goal of Net Zero emissions by 2070. “Nevertheless, th
