In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking to juice out data that can help them drive timely and relevant market moves to win. Here’s where pricing and assortm...
Executing a strong go-to-market strategy that reduces cost and risk are critical for a company eager to achieve a successful product launch. The global medical devices market attained a value of about USD 462 billion in 2020. The market is ex...
Digitalization has taken over the insurance sector like every other. Companies are constantly seeking to build new products to improve customer experience. Here’s where consumer insights in insurance will prove vital. According to The S...
As the need for digitization gets pervasive, many insurance firms want to be more present in their customers’ lives. They are working in this direction through medical-advice mobile apps, tracking drivers’ braking behaviors, and e...
Understanding the market is the first step for any business eager to provide its customers with products and services accurately aligned to their needs. Usage and attitude research studies are critical to gain deeper insights into your produc...
One of the most pressing business questions any marketer or business owner has is – “How much people are willing to pay for a product or service?” Effective pricing research helps organizations determine the optimal price for their ...
The recent pandemic caused unprecedented challenges caused for medical device providers. To address these they implemented disruptive innovations such as AI, ML, and 3D printing solutions in their products. Consequently, it transformed the wa...
Everyday, new technology is developed to make life easier, more advanced, and convenient for everyone. As we have just entered into the new year, our thoughts are turning to what 2023 may hold. The world has now recovered from the Covid-19 pa...
Who ever imagined a virtual ‘white space’ where people can interact in computer-generated environments, objects, and scenarios, as well as other users, in real-time, would actually amount to something tangible beyond just the gaming reali...
The world of healthcare is a much different place now than it was five years ago. Speed tracking that process of evolution was the COVID-19 pandemic bringing with it financial downturns, increased digitization, and adoption of new technologie...