5 steps to optimize your marketing database for success
Email is increasingly becoming a used and abused marketing platform; so much so that an average executive is swamped wit
11 buzzwords every B2B content marketer should know
Being familiar with business terms is the key to writing impactful B2B content. But the business environment is rapidly
How to get better results from your ABM initiatives
Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technolog
Using ‘neither nor’ and ‘either or’: Going back to the basics
It is not uncommon to get stuck on the simplest of words while writing or editing. At times, we keep staring at our scre
This or That? Common words that you are probably confusing with others
English is a beautiful language. But like all things, it can be equally frustrating, especially for those who don’t re
Using social walls to give your brand an edge
Taking your business to the next level can be a challenge. That’s when having a strong social media marketing strategy
Enhancing marketing strategy with social media analytics
Social media has become the place for businesses to tap into the “voice of the consumer.” With 65% of millennials re
Social media predictions: Can RCB cause an upset against SRH tonight?
After another frantic weekend of IPL action, the fortunes of the teams, as well as the points table, has witnessed consi
Social media predictions: Can MI come back to winning ways in IPL 2018?
With the IPL play-offs fast approaching, all the teams are scrambling for points at this stage of the tournaments and po
Social media predictions: Can CSK beat KKR to consolidate their top position?
As KKR takes on CSK today at the iconic Eden Gardens in Kolkata in IPL 2018, there are quite a few things that KKR need
