The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to process around 12 images per second. This limited duration of visual perception highlights the rapid pace at which our brain...
What is usability testing? Usability testing is the process of assessing a product or service using real users. The participants will attempt to execute standard tasks during a test while observers watch, listen, and take notes. This study ai...
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the performance of a company’s branding efforts. Brand Tracking will help in assessing your brand’s health in a given mome...
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering consistent, memorable, and differentiated experiences to customers. Customers may like or dislike characteristics that brands...
Overview: When conducting market research studies that require sourcing C-level respondents, researchers often use purposive or purposeful sampling, which involves selecting participants who fit specific characteristics of interest. The follo...
In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking to juice out data that can help them drive timely and relevant market moves to win. Here’s where pricing and assortm...
Digitalization has taken over the insurance sector like every other. Companies are constantly seeking to build new products to improve customer experience. Here’s where consumer insights in insurance will prove vital. According to The S...
As the need for digitization gets pervasive, many insurance firms want to be more present in their customers’ lives. They are working in this direction through medical-advice mobile apps, tracking drivers’ braking behaviors, and e...
Understanding the market is the first step for any business eager to provide its customers with products and services accurately aligned to their needs. Usage and attitude research studies are critical to gain deeper insights into your produc...
One of the most pressing business questions any marketer or business owner has is – “How much people are willing to pay for a product or service?” Effective pricing research helps organizations determine the optimal price for their ...