How to tackle challenges of conducting focus groups studies in qualitative research
To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research fo
Driving decisions: Why automotive industry research matters
The automotive industry is undergoing significant transformations driven by technological advancements, changing consume
How procurement intelligence transforms the automotive landscape
In the automotive market, the supply chain is complex and involves numerous players supplying various components, materi
The power of market research in insurance: How it can help companies stay ahead
As the insurance industry is constantly evolving to meet the requirements of customers and combat new challenges, it is
Best practices to create a successful go-to-market strategy for a new product launch
A profitable business is dependent on several factors that interact together. This includes your go-to-market strategy (
A look back at insurance M&A: analysis of 2022 deals
The pandemic has created a great deal of uncertainty in the global economy, and many businesses are looking for ways to
Steps to conduct a feasibility study for M&As
Ever wondered how successful companies manage to expand their businesses rapidly and maximize their profits? One of the
Maximizing opportunities: The role of market research in CPG strategy
Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typicall
Winning the medical device market: How to build a successful GTM strategy
Executing a strong go-to-market strategy that reduces cost and risk are critical for a company eager to achieve a succes
Market access in the pharma industry: do’s and don’ts
Market access is one of the biggest challenges that face the pharmaceutical industry. In order to get pharmaceutical pro
