Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
Impact analysis: A powerful tool for informing growth strategies
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve wit
Healthcare market entry: Major barriers and how to overcome them
The healthcare industry is highly competitive across nations, and top players are dabbling with various regulatory chang
How market intelligence data can position your business for post-pandemic success
Data is a key driver across industries today. Firms are making the most of the digital disruption and capitalizing on em
The competitive intelligence process decoded
All organizations gather competitive intelligence in some form or another. Although prevalent, its impact on decis
Measuring brand performance to improve market positioning
As a brand marketer, you play a key role in driving brand strength for the company you work for. However, until a brand&
Leveraging healthcare market assessment to navigate the new normal
In the dynamic healthcare industry, navigating rapidly changing market situations necessitates an ongoing comprehensive
Understanding consumer behavior to increase conversion
When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what y
Four ways to measure brand awareness
Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your
How R&D monitoring & analysis fuels competitive decision-making
Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the av
