A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially, it’s a process of providing an accurate picture of a firm to help: Sales and marketing teams pitch their services bett...
The construction equipment market in India is witnessing exponential growth for the last few years. Population proliferation, rapid urbanization, and increasing government spending on infrastructure projects have increased impetus for various...
Global demand for environmentally responsible power and technology solutions has fueled significant growth in the cleantech industry within the last few years. India, in particular, is seen as a more desirable destination for environment-frie...
The global mobile gaming market is expected to expand in the coming years, with the relentless adoption of smartphones and tablets along with increasing internet proliferation. Mobile gaming accounts for a major chunk of the global e-gaming m...
Technology is a principal catalyst for achieving competitive dominance. But with technologies evolving at a breakneck pace, keeping up with the changing landscape and knowing which technology to leverage for competitive advantage is not alway...
Competitive intelligence is an important aspect of strategic management. It helps decision-makers measure their performance against rivals and make effective future strategies. However, in an age of surplus information, sifting through the ri...
No business is immune to competition. That said, most organizations conduct competitive intelligence internally in ways they’ve best known. However, this has left many in the lurch, as to where to begin, which sources to look at, what aspec...
Competitive intelligence is at the heart of every successful business strategy. However, the pace at which technology is disrupting industries makes it an indispensable yardstick in anticipating new competitive drivers. Here’s where a robus...
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities like never before. As companies increasingly engage with their audiences across social media, savvy marketers are using this ...
Technology selling can be tough. Customers are often highly-skilled and have varying needs depending on their role and experience levels. Moreover, the technology landscape is rapidly evolving, and sales professionals need to constantly modif...