Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air than usual? All thanks to the ‘shrinkflation’ wave that’s gripping consumers globally. What is shrinkflation? The term ...
How happy are customers with your products and services? This simple question can unlock a world of insights to improve your business. It is no secret that customer satisfaction is directly proportional to business performance. High customer ...
The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits. However, there are many uncertainties and risks associated with introducing new products or product features to the market...
Product research is the secret to building products that customers love. Backed by insights gathered from qualitative and quantitative research, it allows companies to build products that meet customer needs, have a good market fit, and...
In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results of the testing of their products: two varieties of hand sanitizers sold to children. With a Disney-themed packaging (featur...
Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how do you influence customers to provide constructive feedback in the face of reduced response rates and survey fatigue. The...
Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retention is extremely important and valuable to a company. Once customers become repeat buyers, you can build lasting relationsh...
When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what your shoppers want from your business. Understanding, analyzing, and keeping an eye on consumer behavior is crucial for com...
Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable consumption habits, evaluating their purchase choices and preferring brands that are more eco-friendly. The 12th goal u...
Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...