In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can offer keen insight into product usage behavior to provide strategic input to marketing and product development teams. As more...

The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their lives, it has brought along new fears, challenges, and needs while, in many cases, altering consumers’ perceptions of produc...

The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for industries across sectors. As economies grapple with repercussions from sudden shifts in workspaces, technology, and unprecedent...

The coronavirus has affected businesses worldwide, and the Indian retail industry is no exception. The country is experiencing one of the longest and the most stringent lockdowns in the world, posing unique challenges for stakeholders across ...

In a dynamic business environment, if you’re not measuring your customer satisfaction on a regular basis, you’re likely already behind. Customer expectations are constantly evolving. Moreover, increased competition and innovation are chan...

In a highly volatile market environment, companies are under pressure to innovate to maintain their competitive edge. Innovation is crucial for continuous growth, facilitating better services and operations, and adding value to customers. Sma...

Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their needs, values, preferences, and behavior is paramount. So it’s no surprise that some of the world’s most succ...

The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation across its functions. The transition from physical mom-and-pop stores, to the mall culture and finally the rise of e-commer...