7 CPG trends to keep an eye on in 2022: Customer experience reigns
If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendou
Delving into the livestream shopping phenomenon
The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores
Top 4 reasons why consumer products need claims testing
“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Anke
6 tips for getting the most from your customer satisfaction survey
Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how
Global chip shortage: Mitigating its impact on consumer electronics
In September this year, the time gap between companies placing orders for semiconductor chips and receiving them hit an
How market and consumer intelligence can support early holiday sales
This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that mo
Eating smart: How AI is transforming the food and beverage industry
“Your order will be ready in 5 minutes.” Just as you begin to grow impatient, your phone buzzes with this notificati
Best digital tactics for improving customer retention in 2021
Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer reten
Understanding consumer behavior to increase conversion
When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what y
Sustainable packaging innovations to watch out for in 2021
As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and sustainable
Why brands are increasingly shifting to sustainable packaging
Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets b
Five major trends shaping the future of the CPG industry
Seismic shifts in buying behavior have put enormous strain on the CPG trends, and in turn, the industry as a whole. Lock
