The General Data Protection Regulation (GDPR) marks the biggest overhaul when it comes to data privacy laws in the last two decades. Already effective since May 2018 across European Union, GDPR binds 28 national legislations into a unified di...

According to IDC research, more than 60 percent of surveyed respondents were unaware that the EU and UK’s General Data Protection Regulation (GDPR) included the print industry. But given the fact that nearly two-thirds of large organization...

If you’re in the market research or consulting industry, then you’ve probably heard about the General Data Protection Regulation (GDPR). Processing data to gather insight is at the heart of any market research or consulting f...

Market research helps businesses answer the ‘what and why’ of specific problems. But research done poorly will not only give you the wrong answers, but can steer your business in the wrong direction. The key is to combine information from...