To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research for insights that quantitative methods might overlook. Imagine a group of people with shared experiences or traits coming to...
The automotive industry is undergoing significant transformations driven by technological advancements, changing consumer preferences, and environmental concerns. As companies navigate this dynamic landscape, it is essential for them to condu...
In the automotive market, the supply chain is complex and involves numerous players supplying various components, materials, and services. It’s important to note that the relationships within the automotive supply chain can be highly co...
As the insurance industry is constantly evolving to meet the requirements of customers and combat new challenges, it is critical for insurance carriers and organizations to keep up with the latest market trends. There are multiple drivers tha...
A profitable business is dependent on several factors that interact together. This includes your go-to-market strategy (GTM). A GTM strategy for a new product is a minor but critical component of your overall marketing plan. A solid go-to-mar...
The pandemic has created a great deal of uncertainty in the global economy, and many businesses are looking for ways to reduce risk and increase stability. For insurance companies, mergers and acquisitions (M&A) may provide a way to achie...
Ever wondered how successful companies manage to expand their businesses rapidly and maximize their profits? One of the most effective ways to do this is through effective mergers and acquisitions (M&A) backed by robust feasibility study....
Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typically launch products that appear to be suitable for consumers. CPG brands, for their part, rely on comprehensive market resea...
Executing a strong go-to-market strategy that reduces cost and risk are critical for a company eager to achieve a successful product launch. The global medical devices market attained a value of about USD 462 billion in 2020. The market is ex...
Market access is one of the biggest challenges that face the pharmaceutical industry. In order to get pharmaceutical products to market successfully, they must overcome numerous market barriers. In addition to obtaining market authorizations,...