How happy are customers with your products and services? This simple question can unlock a world of insights to improve your business. It is no secret that customer satisfaction is directly proportional to business performance. High customer ...
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve witnessed before, organizations are susceptible to external pressures, regulatory changes, technological innovations, and bla...
The healthcare industry is highly competitive across nations, and top players are dabbling with various regulatory changes. This has got healthcare companies rapidly investing in and extending their presence in not only developed economies, b...
Data is a key driver across industries today. Firms are making the most of the digital disruption and capitalizing on emerging technologies and innovations to mine customer data and gain actionable insights. Intelligence obtained from market ...
All organizations gather competitive intelligence in some form or another. Although prevalent, its impact on decision-making varies. In fact, in a study by HBR, 45% of CI managers said that their insights made little difference to impro...
As a brand marketer, you play a key role in driving brand strength for the company you work for. However, until a brand’s strength is defined and measured it is difficult to determine whether it is stronger than another, let alone impro...
In the dynamic healthcare industry, navigating rapidly changing market situations necessitates an ongoing comprehensive grasp of markets and patients. Businesses require robust market research to make sense of fast-moving, competitive, and co...
When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what your shoppers want from your business. Understanding, analyzing, and keeping an eye on consumer behavior is crucial for com...
Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your business and if your goal is to maintain or increase brand awareness it is important that you develop a method to measure...
Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the average global innovation expenses have grown faster than the GDP. In 2018, the global research and development (R&D) sp...