Why UX research is critical to digital transformation
84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in thei
Best practices for conducting competitive intelligence in the pharma industry
The pharmaceutical industry is constantly evolving. Moreover, there is fierce competition among organizations to keep th
Transforming EV charging infrastructure challenges into opportunities for sustainable mobility
With rising concerns surrounding climate change, EV (Electric Vehicle) mobility has presented itself as an environmental
Seven emerging pharma industry trends to watch for in 2021
2020 has opened up as many new possibilities for the pharmaceutical industry, as it has introduced in the form of obstac
US market trends and forecasts for 2021
With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily re
How an integrated insights solution can help firms realize their strategic transformation goals
In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS su
How can technology firms embrace experiential marketing beyond COVID-19?
Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to li
Reimagining healthcare market access strategies post COVID-19
The current pandemic has led to a period of continued uncertainty across global healthcare markets, increasing the barri
The benefits of market sensing during a pandemic
The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and ma
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar
