84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in their digital transformation initiatives. When companies fail to understand customer behaviors – what they want most, how th...
The pharmaceutical industry is constantly evolving. Moreover, there is fierce competition among organizations to keep their pipeline strong in the face of patent expiry, rapid innovation, and evolving customer and patient needs. Keeping a clo...
With rising concerns surrounding climate change, EV (Electric Vehicle) mobility has presented itself as an environmentally viable alternative to ICE-driven (Internal Combustion Engine) vehicle formats. Amid the growing popularity of electric ...
2020 has opened up as many new possibilities for the pharmaceutical industry, as it has introduced in the form of obstacles. The COVID-19 pandemic has put a spotlight on the pharma industry, becoming a disruption that has upturned many conven...
With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily revive. Reeling from the pandemic economies are now dealing with a global public debt projected to reach almost 100% of GDP,...
In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS subscription model. The decision emerged out of the 2009 recession that shook the company’s revenues due to lowered corpor...
Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to life and creates meaningful interactions – was hailed as the next big thing for B2B brands. However, by early 2020, ph...
The current pandemic has led to a period of continued uncertainty across global healthcare markets, increasing the barriers to market access. Pandemic-induced market slowdowns have stalled product launches or rendered many unsuccessful as the...
The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and market insights to drive post-crisis strategy and growth, consider conducting a market sensing study. What is market sensing...
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success in...