The global Human Capital Management (HCM) software market is evolving at a rapid pace. As HR functions continue to change, organizations are confronting HCM providers with new challenges – from updating legacy HCM and payroll solutions ...
Data management companies play a crucial role in building successful business intelligence (BI) tools. They wade through a sea of data from every source they possibly can to synthesize valuable information for different business requirements....
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conducted a survey to understand how consumers in the US shop for FMCG products online to find out how brands and retailers can ...
The consumer electronics industry is constantly evolving and growing at a fast pace. This industry has seen many new products and developments in recent years, which has led to aggressive investment and innovation. 2019 is expected to be an i...
E-commerce is steadily becoming an integral part of the FMCG sector. According to Nielsen, nearly nine out of 10 dollars of FMCG retail growth came from online channels over 2016-17. A number of categories, such as edible goods, personal care...
Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technology and services sector. According to a 2017 ABM Benchmark Study, 87% of marketers consider ABM to provide higher ROI t...
Since the turn of the century, consumers across the world are embracing a paradigm shift from owing things to owning experiences. The travel industry has gained quite some momentum, with life experiences becoming the latest social currency. W...
A strong brand is the hallmark of a company’s success. It helps the organization sell better, attract the right talent, and grow profitably. Understanding your brand health is, therefore, crucial for marketers to find out if the busin...
Effective decision-making is at the core of every successful business. Management decisions impact every level of the organization – from investments to customer service. And well-informed decisions – ones that are supported by compre...
A business breathes on two interconnected lifelines – product and customer. There is no denying the fact that customers are the kings, but it is the product that makes all the difference. Operating in a dynamic market isn’t easy. That...