The need and importance of conducting a startup ecosystem analysis
Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billi
Sales intelligence: A rigorous approach to customer acquisition
In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertisi
Education Market Intelligence: The key to delivering better learning experiences
The education industry faces disruption on multiple fronts, including unprecedented shifts in student engagement, techno
Competitive intelligence in healthcare: 4 key benefits
As the healthcare industry reorients itself in response to COVID-19, competitive intelligence healthcare needs has becom
Best practices for conducting competitive intelligence in the pharma industry
The pharmaceutical industry is constantly evolving. Moreover, there is fierce competition among organizations to keep th
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar
What strategic goals can companies achieve with competitive intelligence?
The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimiz
6 essential parameters of performing a company analysis
A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially
7 Sources of competitive intelligence for strategic management
Competitive intelligence is an important aspect of strategic management. It helps decision-makers measure their performa
How to conduct competitive intelligence in 2019
No business is immune to competition. That said, most organizations conduct competitive intelligence internally in ways
