How brands can use social listening for competitive intelligence
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities lik
Using predictive competitive intelligence for a strategic advantage
For organizations, the focus on business growth, profits, and margins has increased exponentially, year on year. Accordi
Five steps to conduct a competitive analysis in 2018
In a dynamic business environment, competition is inevitable. No matter which niche you’re in, there will always
Factors to consider when doing a website competitive analysis
86% of consumers use the Internet to find a local business. With most consumers now searching online for products and se
Competitive battle cards: A pivotal tool for winning more customers
The lack of product and service knowledge on the sales frontlines is one of the worst nightmares for a salesperson. Whil
Questions to ask when benchmarking your product or service with the competition
In a rapidly evolving world, companies and their products become redundant very quickly. To remain relevant it is import
