How do brands extract valuable consumer insights from transaction data?
In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive
5 ways to leverage consumer behavior trends to boost your sales
In today’s fiercely competitive market, understanding consumer behavior trends is not just advantageous—it’s essen
How customer intelligence helps design intelligent business practices
Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predi
2024 CPG industry trends: What to expect and how to stay prepared
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few
Significant global consumer health trends to watch out for in 2024
Many consumers feel confused and overburdened by the huge and constantly evolving field of health. As we move into 2024,
QSR marketing strategy: Embracing e-commerce & OTT influence on Gen Z consumers
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world imm
Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
Has the ‘Wellness’ trend and its associated marketing campaigns hit a roadblock post-covid-19?
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services prom
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
How a leading consumer appliance retailer optimized its pricing strategy
Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal
