Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc
How to leverage pricing automation for consumer insights and market intelligence
Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, busin
How eye-tracking technology in neuromarketing is helping boost sales
A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers i
Unlocking market opportunities for private sector investors in CRISPR agriculture
Private sector companies are at the forefront of driving innovation and commercialization in CRISPR-based agriculture. W
Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to pr
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real u
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand.
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The r
The power of brand health analysis: How it can help you stay relevant in the market
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering con
The best practices for respondent sourcing at C-level and its advantages
Overview: When conducting market research studies that require sourcing C-level respondents, researchers often use purpo
