Improving customer experience through consumer insights in insurance
Digitalization has taken over the insurance sector like every other. Companies are constantly seeking to build new produ
Conducting customer behavior analysis in insurance and its benefits
As the need for digitization gets pervasive, many insurance firms want to be more present in their customers’ live
Techniques and best practices to conduct productive usage & attitude research
Understanding the market is the first step for any business eager to provide its customers with products and services ac
Best practices in conducting effective pricing research
One of the most pressing business questions any marketer or business owner has is – “How much people are willing
Consumer healthcare trends in 2023
The world of healthcare is a much different place now than it was five years ago. Speed tracking that process of evoluti
Consumer and retail industry outlook 2023
While no industry is recession-proof, some industries like consumer and retail, deliver high performance even in challen
How health and safety technologies have changed retail
In the past, health and safety technology applications within retail focused primarily on store employees. A major reaso
Shrinkflation and its impact on consumer sentiment
Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air tha
Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
Concept testing medical devices: Key questions it must answer
The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits.
