Product research: Common mistakes to avoid and tips for success
Product research is the secret to building products that customers love. Backed by insights gathered from qualitat
Supply chain crisis in consumer electronics and strategies to overcome them
Supply chain shortages experienced globally since 2020 had manufacturers in consumer electronics, among other industries
Metaverse madness: Are consumers ready?
The year is 2022 and it’s your avatar your friends are waiting for. You’re running late for a concert, bu
How cashierless checkout is transforming retail stores
The pandemic changed how retail looks at tech. The physical shop floor is no longer the main playground. Things have gon
Consumer product testing in a post-pandemic market
In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results o
7 CPG trends to keep an eye on in 2022: Customer experience reigns
If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendou
Delving into the livestream shopping phenomenon
The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores
Top 4 reasons why consumer products need claims testing
“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Anke
6 tips for getting the most from your customer satisfaction survey
Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how
Global chip shortage: Mitigating its impact on consumer electronics
In September this year, the time gap between companies placing orders for semiconductor chips and receiving them hit an
