Impact of COVID-19 on the Indian festive season
There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is hea
Connecting more meaningfully with consumers in the next normal
COVID-19 has significantly disrupted economies and health systems around the world. Meanwhile, stay-at-home activities h
Five consumer habits expected to stick post COVID-19
COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had t
2020: Top 5 holiday shopping predictions every retailer should know
Again, it’s that time of the year when we are surrounded by an air of excitement and cheer. Only this time, it’s qui
The digital impact on B2B consumer behavior post COVID-19
The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts
How Indian retailers can improve festive season performance amid the pandemic
One of the most crucial periods of the year for businesses is here. While the pandemic may seem like a long dance, retai
Key considerations in delivering superior digital customer experiences
Digital touch points predominantly influence customer brand preferences. To positively influence a customer’s choice o
How to increase technology product usage through customer behavior analytics
In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can off
Post-COVID-19: Understanding changing consumer behavior to shape brand strategies
The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their live
5 essential tips for brands planning to go direct-to-consumer (D2C) in India
Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most
