The importance of consumer insights in technology innovation
In a highly volatile market environment, companies are under pressure to innovate to maintain their competitive edge. In
7 Consumer research studies every brand marketer should undertake
Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their
Key trends shaping the consumer electronics industry in 2019
The consumer electronics industry is constantly evolving and growing at a fast pace. This industry has seen many new pro
Digital transformation in the Indian consumer goods industry
The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation a
How to measure brand health against the right metrics
A strong brand is the hallmark of a company’s success. It helps the organization sell better, attract the right
