The evolution of precision medicine and how pharma firms are keeping pace
The definition of effective patient care is steadily veering towards personalized medicine based on biology and genetics
Market access in the pharma industry: do’s and don’ts
Market access is one of the biggest challenges that face the pharmaceutical industry. In order to get pharmaceutical pro
Digitization in a fragile automotive e-commerce
The automotive industry has been witnessing numerous headwinds since the COVID-19 pandemic. The pandemic disrupted the s
Building digital trust amid rapid digital transformation
The rapid rise of digitization and use of cloud computing has made enterprises more vulnerable to cyberattacks than ever
Key trends in the generic drug market
As patents on branded drugs expire, the global market for generic drugs is growing rapidly. The growth is facilitated by
5 Shopper trends to watch this holiday season
 The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a
Impact analysis: A powerful tool for informing growth strategies
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve wit
How data-driven digital transformation looks like in the real world
Every industry is experiencing transformation. With digital technology influencing every aspect of human life, organizat
Open banking: Everything you need to know
As major commercial banks embrace cutting-edge technology, they redefine their industry at large and the way they do bus
Embedded finance and its impact on the financial services industry
Quick. Simple. Connected. Consumers expect this in all their digital activities, including payments. Convenience is key,
