Market access in the pharma industry: do’s and don’ts
Market access in the pharma industry: do’s and don’ts
Market access is one of the biggest challenges that face the pharmaceutical industry. In order to get pharmaceutical pro
Digitization in a fragile automotive e-commerce
Digitization in a fragile automotive e-commerce
The automotive industry has been witnessing numerous headwinds since the COVID-19 pandemic. The pandemic disrupted the s
Building digital trust amid rapid digital transformation
Building digital trust amid rapid digital transformation
The rapid rise of digitization and use of cloud computing has made enterprises more vulnerable to cyberattacks than ever
How health and safety technologies have changed retail
How health and safety technologies have changed retail
In the past, health and safety technology applications within retail focused primarily on store employees. A major reaso
How to conduct a technology assessment: Key data sources and steps for analysis
How to conduct a technology assessment: Key data sources and steps for analysis
In order to keep up with technology changes, companies must first make sense of it. Technology assessments provide this
Technology assessment study: Real case examples
Technology assessment study: Real case examples
In Michigan, manufacturing businesses are planning to adopt Industry 4.0 technologies by 2025. While automation may impr
Technology commercialization: 10 questions to guide your go-to-market strategy
Technology commercialization: 10 questions to guide your go-to-market strategy
Every year millions of patents are issued worldwide. Of these, only 3% actually make money for the owner. Businesses cre
Using competitive intelligence for effective sales enablement
Using competitive intelligence for effective sales enablement
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate
Shrinkflation and its impact on consumer sentiment
Shrinkflation and its impact on consumer sentiment
Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air tha
Key trends in the generic drug market
Key trends in the generic drug market
As patents on branded drugs expire, the global market for generic drugs is growing rapidly. The growth is facilitated by
