5 Shopper trends to watch this holiday season
 The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a
Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
Impact analysis: A powerful tool for informing growth strategies
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve witne
How data-driven digital transformation looks like in the real world
Every industry is experiencing transformation. With digital technology influencing every aspect of human life, organizat
Concept testing medical devices: Key questions it must answer
The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits.
Open banking: Everything you need to know
As major commercial banks embrace cutting-edge technology, they redefine their industry at large and the way they do bus
Product research: Common mistakes to avoid and tips for success
Product research is the secret to building products that customers love. Backed by insights gathered from qualitative
Embedded finance and its impact on the financial services industry
Quick. Simple. Connected. Consumers expect this in all their digital activities, including payments. Convenience is key,
Supply chain crisis in consumer electronics and strategies to overcome them
Supply chain shortages experienced globally since 2020 had manufacturers in consumer electronics, among other industries
Overcoming talent shortages in technology
IT professionals are increasingly in demand as organizations put digital transformation at the center of their growth st