How to leverage pricing automation for consumer insights and market intelligence
How to leverage pricing automation for consumer insights and market intelligence
Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, busin
Why competitive intelligence research is crucial for automotive brands
Why competitive intelligence research is crucial for automotive brands
Competitive intelligence research involves gathering insights on competitor strategies, product offerings, market positi
How to tackle challenges of conducting focus groups studies in qualitative research
How to tackle challenges of conducting focus groups studies in qualitative research
To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research fo
Driving decisions: Why automotive industry research matters
Driving decisions: Why automotive industry research matters
The automotive industry is undergoing significant transformations driven by technological advancements, changing consume
Unveiling the power of market intelligence in the automotive industry
Unveiling the power of market intelligence in the automotive industry
Market intelligence in automotive market research refers to the systematic collection, analysis, and interpretation of d
How procurement intelligence transforms the automotive landscape
How procurement intelligence transforms the automotive landscape
In the automotive market, the supply chain is complex and involves numerous players supplying various components, materi
How important is cloud backup and recovery in business process outsourcing (BPO)?
How important is cloud backup and recovery in business process outsourcing (BPO)?
Cloud backup is a method of offsite data storage. It is a virtual external hard drive or NAS that stores a copy of criti
How eye-tracking technology in neuromarketing is helping boost sales
How eye-tracking technology in neuromarketing is helping boost sales
A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers i
Sky high with cloud: Use cases, opportunities, and challenges
Sky high with cloud: Use cases, opportunities, and challenges
You might have come across many cloud success stories wherein businesses have saved millions and brought in process effi
Urban air mobility (UAM): Pioneering the next era of urban transportation
Urban air mobility (UAM): Pioneering the next era of urban transportation
Ground transportation networks are being strained as a result of increased urbanization and traffic in megacities with g
