Through the consumer’s eyes: How eye tracking analysis influences packaging
Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to proces
The power of knowledge: Insurance competitive analysis best practices and tips
The power of knowledge: Insurance competitive analysis best practices and tips
Competitive analysis in the insurance market space helps to identify industry trends and understand the market. It also
Innovative healthcare trends for 2023 and beyond
Innovative healthcare trends for 2023 and beyond
The healthcare industry is evolving at lightning speed. With the rise in the usage of artificial intelligence in healthc
The insurtech revolution: How technology is changing the way Americans buy insurance
The insurtech revolution: How technology is changing the way Americans buy insurance
Insurtech revolution in the US has been phenomenal over the past few years and the technology has been able to meet the
The power of competitive analysis in the insurance industry
The power of competitive analysis in the insurance industry
The intricacy of the insurance sector has long been a deterrent to new entrants in the market, along with other entry-le
The power of transparency: how blockchain is bringing trust to the insurance industry
The power of transparency: how blockchain is bringing trust to the insurance industry
Blockchain continues to remain one of the popular technology buzzwords globally with several industries including insura
The power of market research in insurance: How it can help companies stay ahead
The power of market research in insurance: How it can help companies stay ahead
As the insurance industry is constantly evolving to meet the requirements of customers and combat new challenges, it is
Key strategies for conducting a successful competitive landscape analysis
Key strategies for conducting a successful competitive landscape analysis
What is the marketing landscape? In a nutshell, marketing landscape analysis is the study of many aspects of businesses
How to conduct usability testing: A step-by-step guide
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real users. The part
Demystifying brand tracking: How to measure brand success
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the
