B2B content marketing lessons we can learn from Google
Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through ef
5 ways B2B marketers can derive strategic value from social listening
One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. W
Fake followers and likes: How to avoid falling victim to influencer fraud
As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketin
Achieving better results from ABM content with market intelligence
Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog po
Three ways marketing will change post COVID-19
The recent COVID-19 pandemic has done a lot to change our lives as we know it. It has impacted the health and lives of m
The advantages of social media listening for consumer brands
In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond
Effective reputation crisis management through social listening
Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer e
Emerging digital trends in B2B marketing and sales
Digital is a game-changer in B2B marketing and sales. Studies show that B2B digital leaders generate 3.5 percent more re
COVID-19: The need for consumer insights in content marketing
As the world adjusts to the new normal of social detachment, we marketers are figuring out the best ways to respond to t
8 revenue-driving content types and how to effectively use them
Content is an indispensable cornerstone of every business. Whether it’s lead generation or lead nurturing or simply cr
