How to get the best results from your whitepaper
For marketers, a well-researched whitepaper or report that offers industry insight is the holy grail. This kind of resea
8 Steps to creating an effective content marketing strategy
In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Co
Measuring the performance of influencer marketing
Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily
Consumer vs. Customer vs. Shopper: When to use what
The terms consumer vs customer are often used interchangeably, alongside “shopper,” in everyday conversation
How can marketers create better technical content?
Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, in
Four steps to maintain a good brand image using online reputation management services
In a world where the first few online search results can make or break your brand’s image, online reputation managemen
How brands can use social listening for competitive intelligence
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities lik
5 steps to optimize your marketing database for success
Email is increasingly becoming a used and abused marketing platform; so much so that an average executive is swamped wit
11 buzzwords every B2B content marketer should know
Being familiar with business terms is the key to writing impactful B2B content. But the business environment is rapidly
How to get better results from your ABM initiatives
Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technolog
