Commonly confused words in business communication
English is a wonderful language because it is inclusive and ever-evolving. As an Indo-European language, English has rap
iPhone 11 event: Camera, colors top positive reactions on social media
As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned i
How to get the best results from your whitepaper
For marketers, a well-researched whitepaper or report that offers industry insight is the holy grail. This kind of resea
8 Steps to creating an effective content marketing strategy
In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Co
Measuring the performance of influencer marketing
Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily
Consumer vs. Customer vs. Shopper: When to use what
The words consumer, customer, and shopper, are often used interchangeably in lay conversation, but each word has a diffe
How can marketers create better technical content?
Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, in
Four steps to maintain a good brand image using online reputation management services
In a world where the first few online search results can make or break your brand’s image, online reputation managemen
Top hurdles in the online grocery shopper’s journey
As online grocery shopping picks up pace, the race to capture a larger wallet share of the digital customer is getting i
How brands can use social listening for competitive intelligence
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities lik
