Four steps to maintain a good brand image using online reputation management services
In a world where the first few online search results can make or break your brand’s image, online reputation managemen
Product information woes? Here’s how automation can help
Efficient product information management is a critical success factor in e-commerce. It requires timely and accurate sou
Top hurdles in the online grocery shopper’s journey
As online grocery shopping picks up pace, the race to capture a larger wallet share of the digital customer is getting i
How brands can use social listening for competitive intelligence
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities lik
Online FMCG shopping: Top factors that influence purchase decisions
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conduc
5 steps to optimize your marketing database for success
Email is increasingly becoming a used and abused marketing platform; so much so that an average executive is swamped wit
Using market insights to shape your product content
Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of co
11 buzzwords every B2B content marketer should know
Being familiar with business terms is the key to writing impactful B2B content. But the business environment is rapidly
How to get better results from your ABM initiatives
Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technolog
Drive B2B e-commerce success with insight-based product content
Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the
Using ‘neither nor’ and ‘either or’: Going back to the basics
It is not uncommon to get stuck on the simplest of words while writing or editing. At times, we keep staring at our scre
This or That? Common words that you are probably confusing with others
English is a beautiful language. But like all things, it can be equally frustrating, especially for those who don’t re
