The evolution of operational analytics: From descriptive to predictive insights
There’s a growing need for businesses to bridge the gap between data analysis and real-world action. While sophisticat
Data and analytics services unveiled: A strategic approach to business intelligence
Businesses are increasingly recognizing the strategic value of harnessing data for informed decision-making. That’s wh
Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to pr
Using e-commerce analytics to improve your customer experience
The e-commerce industry has been growing rapidly in recent years, and as a result, customer expectations are constantly
The power of data: how pricing and assortment intelligence drives business success
In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking
Conducting customer behavior analysis in insurance and its benefits
As the need for digitization gets pervasive, many insurance firms want to be more present in their customers’ live
Applications of big data and predictive analytics in the global healthcare industry
Big data has been driving monumental advancements across industries optimizing business operations and expediting supply
5 reasons to employ pricing intelligence for your e-commerce website
When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical s
Digital shelf analytics powered by public online data: how it works
In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in
How analytics can help optimize your discounting strategy
Employing a discounting plan, as most marketers would agree, is like walking on thin ice. Often emerging from the pressu
