Online FMCG shopping: Top factors that influence purchase decisions
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conduc
Using market insights to shape your product content
Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of co
Drive B2B e-commerce success with insight-based product content
Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the
Five tips for writing better product descriptions
Online shopping is on an upswing. But the comfort of shopping on the go comes at the cost of the ability to ‘touch-and
Amazon A+ content: Best practices
Unsure about what goes into creating A+ content for Amazon? Here’s a sneak-peek at the best practices to keep in mind
5 tips for selling successfully on Amazon
When talking e-commerce strategy, one simply cannot rule out Amazon. According to a recent study, Amazon controls nearl
E-commerce returns – What makes it a crippling experience for e-commerce industry?
Amidst the upswing in the e-commerce industry, there lies a little known secret. One in three online purchases, result i
