Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the
Assessing insurtech startups: How technology assessment can help investors and insurers
The insurance industry has been witnessing massive changes on the back of powerful digitalization for the past few years
ChatGPT-4: A near to perfect AI-powered digital assistant
The journey of OpenAI’s GPT (Generative Pre-trained Transformer) started with the launch of GPT-1, a generative langua
Navigating the insurance market: The benefits of competitive intelligence
Over the years, technology has disrupted many industries, including property and casualty (P&C), health or life insu
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector is on
Using e-commerce analytics to improve your customer experience
The e-commerce industry has been growing rapidly in recent years, and as a result, customer expectations are constantly
Sustainable IT: reducing carbon footprints and preserving resources
Studies show that carbon emissions generated by the internet, devices, and systems that support it account for 3.7% of
The rise of digital humans: Exploring the future of virtual reality
Advancement in artificial intelligence (AI) technology has created multiple opportunities for business houses to incorpo
The power of brand health analysis: How it can help you stay relevant in the market
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering con
Exploring the possibilities of generative AI in 2023
Generative AI is a rapidly evolving disruptive technology that has turned into a buzzword across multiple industries wit
