How health and safety technologies have changed retail
In the past, health and safety technology applications within retail focused primarily on store employees. A major reaso
How to conduct a technology assessment: Key data sources and steps for analysis
In order to keep up with technology changes, companies must first make sense of it. Technology assessments provide this
Technology assessment study: Real case examples
In Michigan, manufacturing businesses are planning to adopt Industry 4.0 technologies by 2025. While automation may impr
Technology commercialization: 10 questions to guide your go-to-market strategy
Every year millions of patents are issued worldwide. Of these, only 3% actually make money for the owner. Businesses cre
Using competitive intelligence for effective sales enablement
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate
Shrinkflation and its impact on consumer sentiment
Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air tha
Key trends in the generic drug market
As patents on branded drugs expire, the global market for generic drugs is growing rapidly. The growth is facilitated by
5 Shopper trends to watch this holiday season
 The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a
Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
How to use competitive intelligence for better content marketing
You have an excellent content marketing strategy. But so does your competitor. However, by tomorrow, yesterday’s appro
