Shrinkflation and its impact on consumer sentiment
Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air tha
Key trends in the generic drug market
As patents on branded drugs expire, the global market for generic drugs is growing rapidly. The growth is facilitated by
5 Shopper trends to watch this holiday season
The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a ma
Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
How to use competitive intelligence for better content marketing
You have an excellent content marketing strategy. But so does your competitor. However, by tomorrow, yesterday’s appro
Impact analysis: A powerful tool for informing growth strategies
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve witne
How data-driven digital transformation looks like in the real world
Every industry is experiencing transformation. With digital technology influencing every aspect of human life, organizat
Concept testing medical devices: Key questions it must answer
The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits.
Open banking: Everything you need to know
As major commercial banks embrace cutting-edge technology, they redefine their industry at large and the way they do bus
Product research: Common mistakes to avoid and tips for success
Product research is the secret to building products that customers love. Backed by insights gathered from qualitative
Embedded finance and its impact on the financial services industry
Quick. Simple. Connected. Consumers expect this in all their digital activities, including payments. Convenience is key,
AI in digital commerce: 10 use cases
Drones that ship lightweight deliveries. Virtual fitting rooms. Shoppable videos. Voice-based shopping. AI in digital co
