The need and importance of conducting a startup ecosystem analysis
Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billi
Sustainable packaging innovations to watch out for in 2021
As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and susta
Why brands are increasingly shifting to sustainable packaging
Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets b
7 E-commerce trends that will stick post-COVID-19
While global lockdowns brought the world to a standstill, online marketplaces and retailers could hardly keep their feet
Sales intelligence: A rigorous approach to customer acquisition
In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low ad
Optimizing product catalogs for success on Amazon
89% of shoppers worldwide are more likely to buy from Amazon than any other e-commerce site. The pandemic has amplified
Six major consumer healthcare trends to watch for in 2021
The consumer healthcare sector has witnessed a steady rise over the past few years. This stems mainly from rising health
Benefits of conducting a market opportunity analysis
Staying competitive and profitable amid rapidly evolving market conditions can be challenging. Emerging technologies, ad
How sentiment analysis can help companies deliver improved customer experiences
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this fur
Five major trends shaping the future of the CPG industry
Seismic shifts in buying behavior have put enormous strain on the CPG trends, and in turn, the industry as a whole. Lock
