B2B content marketing lessons we can learn from Google
Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through ef
5 ways B2B marketers can derive strategic value from social listening
One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. W
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar
Fake followers and likes: How to avoid falling victim to influencer fraud
As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketin
What strategic goals can companies achieve with competitive intelligence?
The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimiz
Impact of COVID-19 on micro-mobility
Like everything else, the pandemic has shifted travel and commute priorities worldwide. These have caused no small loss
How can distributors ride on the B2B digital commerce wave?
The pandemic has left most distributors high and dry. Those who have previously invested in B2B digital commerce find th
A closer look at the CRISPR startup ecosystem
CRISPR Cas9 technology is arguably one of the greatest breakthroughs in modern medicine. It became popular in the scient
Key considerations in delivering superior digital customer experiences
Digital touch points predominantly influence customer brand preferences. To positively influence a customer’s choice o
How to increase technology product usage through customer behavior analytics
In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can off
