Post-COVID-19: Understanding changing consumer behavior to shape brand strategies
The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their live
Achieving better results from ABM content with market intelligence
Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog po
Impact of COVID-19 on home healthcare markets in India
With an increasing focus on healthcare in the current times, the home healthcare market is seeing accelerated growth. Bu
5 Digital health trends fueled by COVID-19
The COVID-19 pandemic has transformed into a healthcare, economic, and humanitarian crisis like no other. With the healt
Three ways marketing will change post COVID-19
The recent COVID-19 pandemic has done a lot to change our lives as we know it. It has impacted the health and lives of m
The advantages of social media listening for consumer brands
In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond
5 essential tips for brands planning to go direct-to-consumer (D2C) in India
Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most
Best practices for conducting primary market research during COVID-19
As COVID-19 continues to keep several parts of the world locked down, there is an emerging shift in consumer behavior ac
Emerging survey research trends in the times of COVID-19
The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for indust
A post COVID-19 outlook on automotive: lessons from China and opportunities ahead
From assembling a vehicle every 50-55 seconds with seamless support from ancillary suppliers, to a complete operational
