QSR marketing strategy: Embracing e-commerce & OTT influence on Gen Z consumers
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world imm
Returns management process: Transforming operational challenges into strategic advantages
Think of online shopping as a puzzle, where every piece plays a role in the overall picture. In this puzzle, returns are
The impact of ecommerce returns management on customer loyalty & brand reputation
Within the digital commerce world, one critical facet that often determines customer loyalty and brand reputation is eco
How AI ecommerce catalog compliance benefits online shopping platforms
AI and ML play a pivotal role in enhancing e-commerce business operations, ensuring that product listings not only adher
The future of online returns fraud: Trends and predictions
The burgeoning e-commerce landscape has transformed shopping, offering consumers the convenience of browsing and purchas
Data and analytics services unveiled: A strategic approach to business intelligence
Businesses are increasingly recognizing the strategic value of harnessing data for informed decision-making. That’s wh
How research and insights drive strategic planning
What makes strategic planning crucial for business success? Three key reasons explain it best. Firstly, it is practical
Leveraging Generative AI services for efficiency
In a world where time resources and efforts or in simple words human intelligence is growing costly, Generative AI servi
Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
Has the ‘Wellness’ trend and its associated marketing campaigns hit a roadblock post-covid-19?
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services prom
