Competitive intelligence analysis: A critical tool to understand your competition
The present business landscape is rapidly evolving into an uber-competitive environment. In this scenario, businesses ai
Why competitive intelligence research is crucial for automotive brands
Competitive intelligence research involves gathering insights on competitor strategies, product offerings, market positi
Key strategies for conducting a successful competitive landscape analysis
What is the marketing landscape? In a nutshell, marketing landscape analysis is the study of many aspects of businesses
Using competitive intelligence for effective sales enablement
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate
The competitive intelligence process decoded
All organizations gather competitive intelligence in some form or another. Although prevalent, its impact on decis
How R&D monitoring & analysis fuels competitive decision-making
Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the av
The need and importance of conducting a startup ecosystem analysis
Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billi
Education Market Intelligence: The key to delivering better learning experiences
The education industry faces disruption on multiple fronts, including unprecedented shifts in student engagement, techno
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar
What strategic goals can companies achieve with competitive intelligence?
The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimiz
