6 essential parameters of performing a company analysis
A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially
7 Sources of competitive intelligence for strategic management
Competitive intelligence is an important aspect of strategic management. It helps decision-makers measure their performa
How to conduct competitive intelligence in 2019
No business is immune to competition. That said, most organizations conduct competitive intelligence internally in ways
How brands can use social listening for competitive intelligence
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities lik
Using predictive competitive intelligence for a strategic advantage
For organizations, the focus on business growth, profits, and margins has increased exponentially, year on year. Accordi
Five steps to conduct a competitive analysis in 2018
In a dynamic business environment, competition is inevitable. No matter which niche you’re in, there will always
Factors to consider when doing a website competitive analysis
86% of consumers use the Internet to find a local business. With most consumers now searching online for products and se
Competitive battle cards: A pivotal tool for winning more customers
The lack of product and service knowledge on the sales frontlines is one of the worst nightmares for a salesperson. Whil
Questions to ask when benchmarking your product or service with the competition
In a rapidly evolving world, companies and their products become redundant very quickly. To remain relevant it is import