How do brands extract valuable consumer insights from transaction data?
In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive
5 ways to leverage consumer behavior trends to boost your sales
In today’s fiercely competitive market, understanding consumer behavior trends is not just advantageous—it’s essen
How customer intelligence helps design intelligent business practices
Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predi
QSR marketing strategy: Embracing e-commerce & OTT influence on Gen Z consumers
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world imm
Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc
How eye-tracking technology in neuromarketing is helping boost sales
A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers i
Unlocking market opportunities for private sector investors in CRISPR agriculture
Private sector companies are at the forefront of driving innovation and commercialization in CRISPR-based agriculture. W
Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to pr
